Monday, November 10, 2008

Parenting Made Easy by Giving Kids' Keys To Success

“What value do you place on the success of your child?”, asks Jen Edwards of Kids’ Keys To Success.
For_Immediate_Release:

United States of America (Press Release) October 21, 2008 -- Victor, New York (Free Press Release) October 22, 2008 – We all have heard the problems... bullying, predators, drugs and alcohol, and ineffective school systems, are just a few of the problems our kids face every day. “Do you feel confident you have the parenting
skills needed to keep your child safe and provide for them the greatest opportunities available?” Jen Edwards asks members of her forum.

*Statistics reveal approximately 1 out of 4 girls will be assaulted by their 18th birthday and 1 out of 5 boys. What is worse, the likely hood of being assaulted later in life sky rockets once a victim is assaulted the first time.

Jen Edwards is a trained clinical therapist, specializing in domestic violence and sexual assault. Even with her back ground, she didn’t feel she had the knowledge and the skills to keep her children safe and provide the greatest opportunities to them.

“I wanted to make sure I had the right formula to provide the greatest benefits to my children, so I started researching for myself. I received such great feedback from family and friends that I decided to offer it to others. I felt if it worked for me, it will work for others too.”

Kids’ Keys To Success: Patenting LEVERAGE was launched last week and offers an innovative, time-saving way to learn the latest parenting information. Jen Edwards feels confident she is giving her members the information they want. “We cover topics based on the needs of the members by a constant feed-back loop”, says Kids’ Keys To Success founder.

Information is made available through downloadable mp3 files and streaming directly off the Internet. Each Lesson is accompanied by family fun activities to enrich the entire family’s life.

“I am a working mom and I know how difficult it is to juggle work, family, the normal house-hold chores and errands. I developed this program to be simple to use, while multi tasking, and provids information you can easily implement it into your life,” explains Jen Edwards.

Kids’ Keys To Success' mission is to provide resources, information, and support to parents so each parent can be the parent he/she wants to be. “Every person who holds their child for the first time whispers a message to their child telling them they are loved. That wish evolves into a promise to your child that you will be the best parent you can be", says Jen Edwards.

"We want to help a parent fulfill that promise. No training can guarantee your child’s success however, Kids’ Keys To Success provides incredible education, resources, and support to make strides toward that goal."

No one has ever set up a parenting program like this. It revolutionary and innovative.

Kids’ Keys To Success invites you to become a member. For a limited time Jen Edwards is offering a valuable Parenting LEVERAGE News for FREE.

http://www.kidskeystosuccess.com/index.html

Jen Edwards is a WAHM, who once practiced psychotherapy. In 2003 she became a stay at home mom. In 2008 she started Kids Keys To Success. Her goal is find true success, satisfaction, and happiness through genuinely helping others.
585-398-7430

Jen Edwards, CEO Entrepreneur
Kids’ Keys To Success © 2008
585-398-7430
admin@kidskeystosuccess.com
www.kidskeys.blogspot.com

Tuesday, October 7, 2008

New Online Video Show Called, “Who Pops Your Popcorn?”

United States of America (Press Release) September 15, 2008 -- For Immediate Release
Shahar and Nashlah Boyayan
Buzz Booster
ph: 801-842-9765 or 801-330-9010.
email:buzz@buzzbooster.com
http://www.buzzbooster.com

Buzz Booster Really Pops with New Online Marketing Video Show

Salt Lake City, UT – September 14, 2008 –Buzz-building mother and daughter team, Shahar and Nashlah Boyayan, have created a new online video show called, “Who Pops Your Popcorn?”

Shahar and Nashlah devote their lives to empower small business owners who want to take their businesses online but don’t know how to make this move.

“It is shocking how much money business owners leave on the table due to fear of using the internet. They think they are too old to learn how to do it or find the technology overwhelming.” says Shahar, a marketing advisor that specializes in social marketing. “It is not even a matter of choice anymore, every business needs to be using the internet today to market and keep the relationship with customers. Business today is all about the conversation you have with prospects and customers” Says Nashlah who is also an expert on social marketing.
Trying to find a way to show small business owners how easy, profitable and fun this process is, led them to create the Popcorn effect concept.
“To make popcorn you start with some corn and if you follow a simple process, the corn will become a bowl full of yummy popcorn” says Nashlah. We named the video show “Who Pops Your Popcorn?” because if you don’t take care of your customers online, your competition will.
“Popcorn is inexpensive and low-risk and you may have a lot or just a little, just like social media and its tools like blogs, videos, podcasts and social networks.

Viewer Alison Kipta says she’s been very impressed with the tips so far. “It is very good stuff! I’m going to share Who pops your popcorn? with my classmates in my MBA program.”
Information on the videos includes everything from the best way to build a profitable business to the best ways to use social media. All the tips and advice are designed to help small businesses effectively market their products and ideas.

The BuzzBoosters are entertaining and insightful guests and resources to any media, and can inspire an audience with insider tips and information that most small business owners never know about. You can book an interview that will educate your audience on this important subject by calling their office at: 801-842-9765 or 801-3309010
The videos can be viewed at: http://www.whopopsyourpopcorn.com . More information about BuzzBooster can be found at: http://www.buzzbooster.com

Saturday, September 27, 2008

Can Data Breaches Be Expected From Bankrupt Mortgage Lenders?

The stock market is in a tumult. Actually, it has been for about a year, ever since the subprime fiasco (anyone take a look at Moody's performance over the past year?) Now that that particular issue has been beaten to death, other mortgage related issues are cropping up. Most of the stuff covered in the media is financial in nature, but some of those mortgage related issues do concern information security.

It's no secret that there are plenty of companies in the US that discard sensitive documents by dumping them unceremoniously: leave it by the curb, drive it to a dumpster, heave it over the walls of abandoned property, and other assorted mind boggling insecure practices. In fact, MSNBC has an article on this issue, and names numerous bankrupt mortgage companies whose borrowers' records were found in dumpsters and recycling centers. The information on those documents include credit card numbers and SSNs, as well as addresses, names, and other information needed to secure a mortgage.

Since the companies have filed for bankruptcy and are no more, the potential victims involved have no legal recourse, and are left to fend for themselves. In a way, it makes sense that companies that have filed for bankruptcy are behaving this way. (Not that I'm saying this is proper procedure.) For starters, if a company does wrong, one goes after the company; however, the company has filed for bankruptcy, it is no more, so there's no one to "go after." In light of the company status, this means that the actual person remaining behind to dispose of things, be they desks or credit applications, can opt to do whatever he feels like. He could shred the applications. He could dump them nearby. He could walk away and let the building's owner take care of them. What does he care? It's not as if he's gonna get fired.

Also, proper disposal requires either time, money, or both. A bankrupt company doesn't have money. It may have time, assuming people are going to stick around, but chances are their shredder has been seized by creditors. People are not going to stick around to shred things by hand, literally.

Aren't there any laws regulating this? Apparently, such issues are covered by FACTA, the Fair and Accurate Credit Transactions Act, and although its guidelines require that "businesses to dispose of sensitive financial documents in a way that protects against 'unauthorized access to or use of the information'" [msnbc.com], it stops short of requiring the physical destruction of data. I'm not a lawyer, but perhaps there's enough leeway in the language for one to go around dropping sensitive documents in dumpsters?

Like I mentioned before, inappropriate disposal of sensitive documents has been going on forever; I'm pretty sure this has been a problem since the very first mortgage was issued. My personal belief is that most companies would act responsibly and try to properly dispose of such information. But, this may prove to be a point of concern as well because of widespread misconceptions of what it means to protect data against unauthorized access.

What happens if a company that files for bankruptcy decides to sell their company computers to pay off creditors? Most people would delete the information found in the computer, and that's that-end of story. Except, it's not. When files are deleted, the actual data still resides in the hard disks; it's just that the computer's operating system doesn't have a way to find the information anymore. Indeed, this is how retail data restoration applications such as Norton are able to recover accidentally deleted files.

Some may be aware of this and decide to format the entire computer before sending it off to the new owners. The problem with this approach is the same as deleting files: data recovery is a cinch with the right software. Some of them retail for $30 or less-as in free. So, the sensitive data that's supposed to be deleted can be recovered, if not easily, at least cheaply-perhaps by people with criminal interests.

Am I being paranoid? I don't think so. I've been tracking fraud for years now, and I can't help but conclude that the criminal underworld has plenty of people looking to be niche operators, not to mention that there are infinitesimal ways of defrauding people (look up "salad oil" and "American Express," for an example). An identification theft ring looking to collect sensitive information from bankrupt mortgage dealers wouldn't surprise me, especially in an environment where such companies are dropping left and right.

The economics behind it make sense as well. A used computer will retail anywhere from $100 to $500. The information in it, if not wiped correctly, will average many times more even if you factor in the purchase of data recovery software. Criminals have different ways of capitalizing on personal data, ranging from selling the information outright to engaging in something with better returns.

Is there a better way to protect oneself? Whole disk encryption is a way to ensure that such problems do not occur: One can just reformat the encrypted drive itself to install a new OS; the original data remains encrypted, so there's no way to extract the data. Plus, the added benefit is that the data is protected in the event that a computer gets lost or stolen. However, commonsense dictates that encryption is something ongoing concerns sign up for, not businesses about to go bankrupt. My guess is that sooner or later we'll find instances of data breaches originating from equipment being traced back to bankrupt mortgage dealers.

The stock market is in a tumult. Actually, it has been for about a year, ever since the subprime fiasco (anyone take a look at Moody's performance over the past year?) Now that that particular issue has been beaten to death, other mortgagerelated issues are cropping up. Most of the stuff covered in the media is financial in nature, but some of those mortgagerelated issues do concern information security.

It's no secret that there are plenty of companies in the US that discard sensitive documents by dumping them unceremoniously: leave it by the curb, drive it to a dumpster, heave it over the walls of abandoned property, and other assorted mindboggling insecure practices. In fact, MSNBC has an article on this issue, and names numerous bankrupt mortgage companies whose borrowers' records were found in dumpsters and recycling centers. The information on those documents include credit card numbers and SSNs, as well as addresses, names, and other information needed to secure a mortgage.

Since the companies have filed for bankruptcy and are no more, the potential victims involved have no legal recourse, and are left to fend for themselves. In a way, it makes sense that companies that have filed for bankruptcy are behaving this way. (Not that I'm saying this is proper procedure.) For starters, if a company does wrong, one goes after the company; however, the company has filed for bankruptcy, it is no more, so there's no one to "go after." In light of the company status, this means that the actual person remaining behind to dispose of things, be they desks or credit applications, can opt to do whatever he feels like. He could shred the applications. He could dump them nearby. He could walk away and let the building's owner take care of them. What does he care? It's not as if he's gonna get fired.

Also, proper disposal requires either time, money, or both. A bankrupt company doesn't have money. It may have time, assuming people are going to stick around, but chances are their shredder has been seized by creditors. People are not going to stick around to shred things by hand, literally.

Aren't there any laws regulating this? Apparently, such issues are covered by FACTA, the Fair and Accurate Credit Transactions Act, and although its guidelines require that "businesses to dispose of sensitive financial documents in a way that protects against 'unauthorized access to or use of the information'" [msnbc.com], it stops short of requiring the physical destruction of data. I'm not a lawyer, but perhaps there's enough leeway in the language for one to go around dropping sensitive documents in dumpsters?

Like I mentioned before, inappropriate disposal of sensitive documents has been going on forever; I'm pretty sure this has been a problem since the very first mortgage was issued. My personal belief is that most companies would act responsibly and try to properly dispose of such information. But, this may prove to be a point of concern as well because of widespread misconceptions of what it means to protect data against unauthorized access.

What happens if a company that files for bankruptcy decides to sell their company computers to pay off creditors? Most people would delete the information found in the computer, and that's that-end of story. Except, it's not. When files are deleted, the actual data still resides in the hard disks; it's just that the computer's operating system doesn't have a way to find the information anymore. Indeed, this is how retail data restoration applications such as Norton are able to recover accidentally deleted files.

Some may be aware of this and decide to format the entire computer before sending it off to the new owners. The problem with this approach is the same as deleting files: data recovery is a cinch with the right software. Some of them retail for $30 or less-as in free. So, the sensitive data that's supposed to be deleted can be recovered, if not easily, at least cheaply-perhaps by people with criminal interests.

Am I being paranoid? I don't think so. I've been tracking fraud for years now, and I can't help but conclude that the criminal underworld has plenty of people looking to be niche operators, not to mention that there are infinitesimal ways of defrauding people (look up "salad oil" and "American Express," for an example). An identification theft ring looking to collect sensitive information from bankrupt mortgage dealers wouldn't surprise me, especially in an environment where such companies are dropping left and right.

The economics behind it make sense as well. A used computer will retail anywhere from $100 to $500. The information in it, if not wiped correctly, will average many times more even if you factor in the purchase of data recovery software. Criminals have different ways of capitalizing on personal data, ranging from selling the information outright to engaging in something with better returns.

Is there a better way to protect oneself? Whole disk encryption is a way to ensure that such problems do not occur: One can just reformat the encrypted drive itself to install a new OS; the original data remains encrypted, so there's no way to extract the data. Plus, the added benefit is that the data is protected in the event that a computer gets lost or stolen. However, commonsense dictates that encryption is something ongoing concerns sign up for, not businesses about to go bankrupt. My guess is that sooner or later we'll find instances of data breaches originating from equipment being traced back to bankrupt mortgage dealers.

By: Tim Maliyil